Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.

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Question:
Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.

1.Product concept

2.Production concept

3.Marketing concept

4.Societal marketing concept

Posted Date:-2021-02-22 08:18:58

More MCQS Questions and answers

  1. In order to promote the sales of the company, Mukund Limited has decided to offer consumer durable products at 0% finance. Identify the type of marketing factor being described in the above line.
  2. A salesman of a company dealing in pet foods is paid a fixed salary of ?20000 per month and furthermore, ?20 extra per unit of the product sold beyond the target sales. Identify the type of cost being described in the given example.
  3. According to the modem marketing concept, which of the following statements is true?
  4. Agile Limited has launched a new range of air conditioners in order to add value to the usability of the product. The new range of air conditioners have an inbuilt air purifier and are available in attractive colours. Identify the type of marketing philosophy being described in the above lines.
  5.  Hena is planning to set up a small manufacturing unit for manufacturing eco-friendly packaging material. She has decided to market her products through the conventional channel of distribution, which involves wholesalers and retailers. Identify the channel of distribution being adopted by the company.
  6.  The term ‘market’ may be understood in which of the following contexts?
  7.  Under which of the following situations is a company not likely to fix a lower price for its product?
  8. BeCool Limited has decided to market its products through the conventional network of manufacturer-wholesaler-retailer-consumer. Identify the function of marketing being described in the above line.
  9. Champ Limited is a company providing online education to school children of all the classes. Over the years, it has established a good reputation and a market share of 75%. However, in past 2 months, due to the entry of a new competitor in the same segment, the market share of the company has reduced by 20%. Identify the type of marketing factor which has adversely affected the sales of the company.
  10. Drishti Limited is a chain of trusted optical centers for prescription & fashion eyewear. It caters to affluent people with a range of premium sunglasses for men, women and kids. In order to raise the level of buyers’ satisfaction, the company has decided to create a special section in each of its outlets for handling customer complaints and adjustment requirements. Identify the type of marketing function described in the given lines.
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  14. Guneet went to a shop and expressed her desire to buy a copper water bottle only of Prestige company. Identify the component related to branding being described in the above case.
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